On this week’s episode of The Green Rush, Lewis and Anne chat with Adrian Sedlin, CEO and founder of Canndescent, on of the most recognizable, ultra-premium flower brands in the cannabis industry. To date, Adrian has raised nearly $30 million in seed capital for CANNDESCENT, and helped establish Canndescent as the first municipally-permitted cultivator south of San Jose. In addition to his work with Canndescent, Adrian serves on the board of the Desert Hot Springs Cannabis Alliance Network (DHS CAN), advises the CA Dept. of Food & Agriculture on its cultivation committee, serves as a Co-Chair on the Policy Council for the NCIA, and writes a monthly column for mg magazine. During their conversation, Lewis and Anne chat with Adrian about the need for more harmony between the long-time cannapreneurs and the new investment coming from people who have traditionally worked outside of the industry. We also discuss Canndescent’s abandonment of traditional strain names, the challenges in building a premium brand in a nascent market and what Canndescent has in store for the rest of 2018.