This week’s episode is another Lewis conference special. The discussion features Barron’s Reporter Bill Alpert and Acreage Holdings’ Chief Communications Officer, Howard Schacter who joined Lewis back in December at the Cannabis Media Summit.
The conversation ranged from how to effectively engage with the media, to the language around the cannabis industry. In particular, the Q&A session at the end of the panel got quiet heated, and is well worth listening to.
There is no better way to kick off 2019 than with a rousing Green Rush Podcast and this one, well…was a hell of a lot of fun to listen to live and is just as fun and informative recorded…so don’t sit back, lean forward.
Bill Alpert has been a senior writer at Barron’s since 1984. His investigations have inspired stock-fraud prosecutions and reforms in such areas as “backdoor” stock-exchange listings, for-profit colleges, and the Magnitsky Act that sanctions international human-rights violators.
Howard Schacter has over 30 years of experience from both agency and in-house public relations, marketing, and communications roles, having supported consumer and business-to-business organizations across several major industries, including cannabis, retail and entertainment. Prior to joining Acreage Holdings, Schacter served as Chief Communications Officer for the National Association of Cannabis Businesses, the cannabis industry’s first and only self-regulatory organization. Earlier in his career, he led corporate communications for Live Nation (then SFX/Clear Channel Entertainment).
Links and Mentions:
Links to guest’s social media:
Bill Alpert’s author page: https://www.barrons.com/authors/8520
Bill Alpert’s Twitter: https://twitter.com/blalpert
Howard Schacter’s LinkedIn: https://www.linkedin.com/in/hschacter/
Howard Schacter’s Twitter: https://twitter.com/hschacter
Mannada Events Twitter: https://twitter.com/Mannada_Events
This episode was hosted by Lewis Goldberg of KCSA Strategic Communications
Special thanks to Nick Opich, our Producer, and our Program Director Shea Gunther at Marijuana Today
Twitter / Instagram: @KCSA_Cannabis