Jane West, Co-Founder and CEO of the cannabis lifestyle brand Jane West and one of the most influential women in the industry, is this week’s guest on The Green Rush. Following her entry into the space in 2014 following legalization in Colorado, Jane quickly went on to help found the cannabis networking organization Women Grow, and in 2016, Inc. magazine named her “the most widely recognized female personality in cannabis.” In an industry dominated by major players vying for space in an increasingly crowded marketplace, Jane is unique in that she’s built a well-recognized brand and social following around her name, likeness, and her style.
With Lewis and Anne together again back behind the microphone, they chat with Jane about her well-documented transition into the cannabis space, the challenges she faced as an entrepreneur, the time one of her events was raided by a SWAT team, how the US markets differ from the growing European markets and her disappointment in the lack of small business success in cannabis.
Jane West – Co-Founder and CEO of Cannabis Lifestyle Brand Jane West
Jane West is the CEO of the cannabis lifestyle brand Jane West. At Jane West, she develops cannabis accessories and home goods that invite women to experience the benefits of cannabis and take part in the legal lifestyle. West is also the founder of Women Grow, the cannabis industry’s largest professional networking organization. Since the launch of her consumption-friendly cannabis events company Edible Events in 2014, she has emerged as a prominent figure in mainstream cannabis culture. An experienced executive with a broad management background, West is committed to changing the face of women in cannabis, both as consumers and as leaders. West is a leading influencer in the cannabis industry, shifting mainstream perceptions by providing insider access to the modern legal lifestyle. She first became a marijuana media darling early in 2014 with her breakthrough “On a High Note” collaboration between the Colorado Symphony Orchestra and her other business, Edible Events Company, Colorado’s premiere cannabis event production company. Before joining the cannabis industry, West was a working mother rising through the management ranks as a corporate event planner. After her employer spotted her vaping on CNBC, she was quickly fired. Immediately, West embraced the opportunity to dive headfirst into the cannabis industry as an outspoken advocate for cannabis legalization. In the two years since Colorado legalized cannabis, West has become a fixture of mainstream cannabis coverage on CNBC, NBC Nightly News, and in the New York Times, Newsweek, Forbes, TIME, the Guardian, and many others
Links to guest’s social media:
- Jane West’s Instagram: @shopjanewest
- Jane West’s Facebook: /ShopJaneWest
- Jane West’s Twitter: https://twitter.com/theJaneWest
Links and Mentions:
This episode was hosted by Anne Donohoe and Lewis Goldberg of KCSA Strategic Communications.
Special thanks to our Producer Nick Opich and Program Director Shea Gunther at Marijuana Today
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