Continuing our exploration into the growing cannabis beverage market, our guest this week on the Green Rush is Tracey Mason, Co-Founder and CEO of House of Saka. Founded in 2018 and with products officially launched in 2019, House of Saka is an up-and-coming luxury cannabis beverage brand in California made by women and for women.
Our hosts Anne and Nick wanted to sit down with Tracey as House of Saka’s beverages are kind of an entirely new category as a grape-based drink (so kind of like a wine) but instead of alcohol, the beverages are CBD and THC infused giving consumers a familiar and quick onset feeling.
As a former executive at drink powerhouse Diageo, Tracey has long been involved in the luxury beverage business and walked our hosts through the burgeoning cannabeverage marketplace. Covering branding/marketing, comparisons to the hard seltzer industry and House of Saka’s growth plans, Tracey illustrated the opportunity for beverages to make a dent in the edibles space, especially amongst new users.
So don’t sit back, lean forward and enjoy!
Tracey Mason, Co-Founder and CEO of House of Saka
Tracey Mason is a 25–year veteran of the adult beverage industry with experience in nearly every facet. She has held executive–level marketing positions at some of the world’s largest beverage companies, including Diageo, where she worked her way up from sales management to Director of Commercial Innovation, and Fosters Wine Estates, where she held the position of Vice President of Marketing/Innovation until 2006, when she left to pursue her dream of running a small business.
Links to guest’s social media:
- House of Saka Twitter: https://www.instagram.com/InfusedSaka/
- House of Saka Instagram: https://www.instagram.com/InfusedSaka/
- Tracey’s LinkedIn: https://www.linkedin.com/in/masontracey/
Links and Mentions:
This episode was hosted by Anne Donohoe and Nick Opich of KCSA Strategic Communications.
Special thanks to our Program Director Shea Gunther.
You can learn more about how KCSA Cannabis can help your cannabiz by visiting www.kcsa-cannabis.com or emailing firstname.lastname@example.org. You can also connect with us via our social channels: