Ben Larson, Chief Executive Officer at Vertosa

Today on The Green Rush, hosts Anne Donohoe and Nick Opich are talking with Ben Larson, CEO of Vertosa, an Oakland-based cannabis and hemp infusion technology company that creates industry-leading active ingredients for infused product makers. Their patent pending nano- and micro-emulsions are designed for specific needs of each customer that create incredibly homogeneous and stable products while maximizing bioavailability, clarity, and taste. 

As you’ll notice The Green Rush has been covering the cannabis infused beverage market in the recent weeks. There are many reasons we are focusing on this space – it is a fast-growth segment within the cannabis space fuelled by an increasing demand for health and wellness beverages infused with bioactive compounds as consumers seek robust recreational marijuana for healthy, innovative and smoke-free experiences. Several companies like Vertosa are are developing cool new beverages such as hemp juices, Cannabidiol (CBD) Infused water, CBD Infused tea, Tetrahydrocannabinol (THC) Infused beer, THC Wine, Hemp milk, and even…a Hemp gin. 

Many long-time cannabis consumers and enthusiasts have never even tried a THC-infused beverage, so the potential for growth and awareness on this topic is what got us excited to focus on it. Ben explores all of the space on this week’s episode.

So don’t sit back, lean forward and enjoy! 

Ben Larson, Chief Executive Officer at Vertosa

Ben Larson is a serial entrepreneur, investor, and startup adviser. Prior to Vertosa, he co-founded Gateway, the cannabis startup accelerator and venture fund. He’s a Director and Mentor of the Founder Institute, where he formerly managed global operations and is active on several boards. Ben’s expertise and passion for helping entrepreneurs realize their dreams inspires the work he does every day at Vertosa.

Links to guest’s social media:

Links and Mentions:

Show Credits:

This episode was hosted by Anne Donohoe and Nick Opich of KCSA Strategic Communications.

Special thanks to our Program Director Shea Gunther.

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