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Archive | podcast

(Legacy) Building an Ultra-Premium Cannabis Brand with Adrian Sedlin, Founder and CEO of Canndescent

On this week’s episode of The Green Rush, Lewis and Anne chat with Adrian Sedlin, CEO and founder of Canndescent, on of the most recognizable, ultra-premium flower brands in the cannabis industry. To date, Adrian has raised nearly $30 million in seed capital for CANNDESCENT, and helped establish Canndescent as the first municipally-permitted cultivator south of San Jose. In addition to his work with Canndescent, Adrian serves on the board of the Desert Hot Springs Cannabis Alliance Network (DHS CAN), advises the CA Dept. of Food & Agriculture on its cultivation committee, serves as a Co-Chair on the Policy Council for the NCIA, and writes a monthly column for mg magazine. During their conversation, Lewis and Anne chat with Adrian about the need for more harmony between the long-time cannapreneurs and the new investment coming from people who have traditionally worked outside of the industry. We also discuss Canndescent’s abandonment of traditional strain names, the challenges in building a premium brand in a nascent market and what Canndescent has in store for the rest of 2018.

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(Legacy) Crossover of Cannabis and Cinema with James Hutson

This week on The Green Rush, Lewis and Anne invite celebrated actor, director, writer, and producer James Hutson onto the podcast to discuss how Hollywood is approaching the rapidly evolving culture shift surrounding cannabis. Winner of ‘Best Actor’ for his movie at the New York City Cannabis Film Festival, James Hutson was the all-around creator of the independent film Dark Harvest, starring himself and the iconic Cheech Marin. During the conversation, Lewis and Anne chat with James about what drove him to want to make a cannabis crime thriller, how he was able to convince Cheech that now was the time to return to the cannabis genre and the differences in cannabis cultural acceptance between the U.S. and his native Canada.

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(Legacy) Celebrating 4/20 with Ziggy Marley

Just in time for 4/20, The Green Rush team has a very special episode for all of our dedicated listeners! With Lewis out at the Cowen Cannabis Conference in Los Angeles, Anne solicits the help of Nick for a very special interview with music and cannabis royalty, Ziggy Marley! Ziggy has been very busy so far in 2018, putting the finishing touches on his new album ‘Rebellion Rises’, which is set to be released worldwide on May 18th, and is getting ready to embark on a North American tour in support of the new record. Before he hits the road, he sat down with The Green Rush team to discuss his new album, what it’s like growing up and being part of a family so closely associated to the cannabis culture in the U.S. and how he talks to his own kids about cannabis.

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(Legacy) How to Shock the Cannabis Industry with Kevin Murphy – CEO of Acreage Holdings

This week on the Green Rush, our hosts talk with the CEO who literally turned the cannabis industry on its head in Kevin Murphy, CEO of Acreage Holdings. Last week (week of 4/9) Kevin and Acreage Holdings announced that former speaker of the House John Boehner and former Mass Governor and the VP candidate for the Libertarian Party in 2016, William Weld to their Board of Directors. Founded in 2014, Acreage Holdings (formerly known as High Street Capital Partners) has the most diverse portfolio of any company in the American cannabis industry, with cultivation, processing and dispensing operations across 11 states with plans to expand.  During their conversation, Lewis and Anne discuss with Kevin how he was able to help evolve Mr. Boehner’s views on cannabis, the role Speaker Boehner and Governor Weld will play on the Acreage board and Acreage Holding’s strategy for building out its portfolio of disparate mix of brands.

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(Legacy) The Intersection of Pop Culture, the Media and Cannabis with Ricardo Baca – Founder and first Marijuana Editor for The Cannabist

This week on the Green Rush, our hosts talk with the most well-known name in cannabis media in Ricardo Baca, the Founder and first marijuana editor for The Cannabist. Back in 2013, when The Cannabist first launched, Ricardo became an instant celebrity with outlets like The Colbert Report and The New York Times covering his appointment as the first cannabis editor at a major American newspaper, The Denver Post. During their conversation, Lewis and Anne chat with Ricardo about this vault into cannabis fame as well as the documentary Rolling Papers, which covered his work at the The Denver Post, how cannabis becoming more synonymous with mainstream culture and why Ricardo thinks 2018 will be the “year we figure out social cannabis consumption.”

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(Legacy) What Cannabis Can Learn From the Bourbon Industry with Ben Kovler, Founder and Chairman of Green Thumb Industries

On this week’s episode of the Green Rush, Lewis and Anne are joined by Ben Kovler, Founder and Chairman of Green Thumb industries (GTI). Since launching GTI in 2014, Ben has built the company into one of the premier players in the medical cannabis space, with a world class team of cannapreneurs helping lead operations at 26 licensed facilities across five highly regulated U.S. markets. During their conversation, Ben and the Green Rush team chat about his family’s roots in the bourbon industry, the importance of branding in the cannabis space as well as the difficult challenge all cannabis entrepreneurs face in terms of managing the finances while also leveraging entrepreneurial risk.

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(Legacy) The NBA’s First Marijuana Mogul – Al Harrington – Founder and CEO of Viola Extracts

This week on a very special episode of the Green Rush, Lewis and Anne are joined by the literally the biggest name in cannabis,  NBA legend- and cannabis CEO, Al Harrington. Not a user during his playing career and finding inspiration from his grandmother Viola, Al discovered the benefits of CBDs upon retirement, turning to medical cannabis for pain relief and inflammation issues. Recognizing the business opportunity that medical cannabis presented, Al dove headfirst into becoming one of the most public cannabis entrepreneurs in the industry. During their conversation, the Green Rush team and Al discuss how his work ethic in basketball prepared him to become a successful entrepreneur, how he was able to change former NBA commissioner David Stern’s mind on the medical benefits of cannabis and the hypocrisy of alcohol endorsements and sponsorships versus cannabis.

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(Legacy) Evolving from Cannabis Advocate to Cannapreneur with Kris Krane, Co-Founder and President at 4Front Ventures

“It’s not as easy as you think.” On this week’s episode of the Green Rush, Lewis and Anne chat with long-time cannabis advocate and now cannapreneur Kris Krane, Co-Founder and President of 4Front Ventures. The Green Rush team explore Kris’ cannabis roots and his journey from activist and advocate to thriving cannapreneur during this week’s conversation. We touch on a number of topics including having to compete against the “Johnny Come Latelys” to the cannabis industry, what he thinks is going to happen in NJ and what that means for the rest of the Northeast and his advice for the young entrepreneur that wants to get into cannabis.

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(Legacy) Making Cannabis the Next Great American Industry with Hadley Ford, Co-Founder and CEO of iAnthus Capital

On this week’s episode of the Green Rush, our hosts welcome iAnthus Capital CEO and Co-Founder Hadley Ford into their podcast realm. Since launching the company in 2013, Hadley has built iAnthus into a major power player in the rapid cannabis industry, helping the business expand rapidly across the United States. During their conversation, Lewis and Anne chat with Hadley about how family connections helped steer him towards the cannabis industry, iAnthus’ recent acquisition of the NY Cannabis company Citiva Medical and how Hadley was able to support himself while hitchhiking across America and Europe after being kicked out of the University of Rochester.

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(Legacy) The State of NY Cannabis with New York State Senator Liz Krueger

This week on The Green Rush, Lewis and Anne had the pleasure of speaking with New York State Senator Liz Krueger, one of the greatest advocates for cannabis in the New York state house. Senator Krueger represents the 28th District, which encompasses the Upper East Side of Manhattan and is the primary sponsor of The Marijuana Regulation And Taxation Act, which she first introduce back in 2015. During their conversation, The Green Rush and Senator Krueger touch on a number of issues facing cannabis in New York state including the current status of the Marijuana Regulation and Taxation Act, what New York can learn from other states about how to properly introduce and regulate cannabis and how the Senator’s stance on cannabis reflects her work around poverty and social justice issues.

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