Taylor West, Senior Communications Director for the cannabis branding and marketing company COHNNABIS, is our first official guest of 2019 on the Green Rush! As you know, the Green Rush is a part of the fantastic MJ Today media family which includes podcasts like Marijuana Today where Taylor appears as one of the regulars. In this week’s episode, Lewis and Anne chat with Taylor about her deep roots in drug policy reform, her personal background and how she came to join the cannabis space via her work with NCIA and what the future holds for the future of cannabis branding and marketing.
To kick off the episode this week, we have friend of the podcast and everyone’s favorite recurring guest, Alan Brochstein of New Cannabis Ventures and 420 Investor providing us with his take on the story we all should be paying attention to.
Taylor West is senior communications director for COHNNABIS, a full-service brand, marketing, digital, and public relations agency dedicated to the unique needs of the cannabis industry. Prior to joining COHNNABIS in August 2017, Taylor spent nearly four years as deputy director of the National Cannabis Industry Association (NCIA). At NCIA, she oversaw marketing, communications, and media relations, often serving as a spokesperson for the organization and for the industry as a whole. Before joining the cannabis industry, Taylor spent four years working in Washington, D.C., first as a strategist for a variety of policy and regulatory reform efforts, and then as communications director for National Journal, a highly respected national media organization. She is also a veteran of several high-profile political campaigns and has appeared as a commentator on MSNBC, Fox News, CNBC, PBS, and NPR. Taylor first became involved in drug policy reform 20 years ago with an internship at DRCNet, now known as StoptheDrugWar.org.
Links to guest’s social media:
- Taylor West’s Twitter: https://twitter.com/Taylor_West
- Taylor West’s LinkedIn: https://www.linkedin.com/in/taylor-west-34736455/
Links and Mentions:
- COHNNABIS website
- NCIA website: https://thecannabisindustry.org/
This episode was hosted by Lewis Goldberg and Anne Donohoe of KCSA Strategic Communications.
Special thanks to our Producer Nick Opich and Program Director Shea Gunther at Marijuana Today
Twitter / Instagram: @KCSA_Cannabis