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Tag Archives | branding

Jane West – Co-Founder and CEO of Cannabis Lifestyle Brand Jane West

Jane West, Co-Founder and CEO of the cannabis lifestyle brand Jane West and one of the most influential women in the industry, is this week’s guest on The Green Rush. Following her entry into the space in 2014 following legalization in Colorado, Jane quickly went on to help found the cannabis networking organization Women Grow, and in 2016, Inc. magazine named her “the most widely recognized female personality in cannabis.” In an industry dominated by major players vying for space in an increasingly crowded marketplace, Jane is unique in that she’s built a well-recognized brand and social following around her name, likeness, and her style.

With Lewis and Anne together again back behind the microphone, they chat with Jane about her well-documented transition into the cannabis space, the challenges she faced as an entrepreneur, the time one of her events was raided by a SWAT team, how the US markets differ from the growing European markets and her disappointment in the lack of small business success in cannabis.

Enjoy!   

Jane West – Co-Founder and CEO of Cannabis Lifestyle Brand Jane West

Jane West is the CEO of the cannabis lifestyle brand Jane West. At Jane West, she develops cannabis accessories and home goods that  invite women to experience the benefits of cannabis and take part in the legal lifestyle. West is also the founder of Women Grow, the cannabis industry’s  largest professional networking organization. Since the launch of her consumption-friendly cannabis events company Edible Events in 2014, she has emerged as a prominent figure in mainstream cannabis culture. An experienced executive with a broad management background, West is  committed to changing the face of women in cannabis, both as consumers and as leaders. West is a leading influencer in the cannabis industry, shifting mainstream perceptions by providing insider access to the modern legal lifestyle. She first became a marijuana media darling early in 2014 with her breakthrough “On a High Note” collaboration between the Colorado  Symphony Orchestra and her other business, Edible Events Company, Colorado’s premiere cannabis event production company. Before joining the cannabis industry, West was a working mother rising through the management ranks as a corporate event planner. After her employer spotted her vaping on CNBC, she was quickly fired. Immediately, West embraced the opportunity to dive headfirst into the cannabis industry as an outspoken advocate for cannabis legalization. In the two years since Colorado legalized cannabis, West has become a fixture of mainstream cannabis  coverage on CNBC, NBC Nightly News, and in the New York Times, Newsweek, Forbes, TIME, the Guardian, and many others

Links to guest’s social media:

Links and Mentions:

Show Credits:

This episode was hosted by Anne Donohoe and Lewis Goldberg of KCSA Strategic Communications.

Special thanks to our Producer Nick Opich and Program Director Shea Gunther at Marijuana Today

You can learn more about how KCSA Cannabis can help your cannabiz by visiting www.kcsa-cannabis.com or emailing greenrush@kcsa.com. You can also connect with us via our social channels:

Twitter: @The_GreenRush

Instagram: @thegreenrush_podcast

LinkedIn: https://www.linkedin.com/company/thegreenrushpodcast/

Facebook: https://www.facebook.com/TheGreenRushPodcast/

YouTube: https://www.youtube.com/channel/UCuEQkvdjpUnPyhF59wxseqw?disable_polymer=true

Taylor West, Senior Communications Director at COHNNABIS

Taylor West, Senior Communications Director for the cannabis branding and marketing company COHNNABIS, is our first official guest of 2019 on the Green Rush! As you know, the Green Rush is a part of the fantastic MJ Today media family which includes podcasts like Marijuana Today where Taylor appears as one of the regulars. In this week’s episode, Lewis and Anne chat with Taylor about her deep roots in drug policy reform, her personal background and how she came to join the cannabis space via her work with NCIA and what the future holds for the future of cannabis branding and marketing.

To kick off the episode this week, we have friend of the podcast and everyone’s favorite recurring guest, Alan Brochstein of New Cannabis Ventures and 420 Investor providing us with his take on the story we all should be paying attention to.

Enjoy!

 

Taylor West is senior communications director for COHNNABIS, a full-service brand, marketing, digital, and public relations agency dedicated to the unique needs of the cannabis industry. Prior to joining COHNNABIS in August 2017, Taylor spent nearly four years as deputy director of the National Cannabis Industry Association (NCIA). At NCIA, she oversaw marketing, communications, and media relations, often serving as a spokesperson for the organization and for the industry as a whole. Before joining the cannabis industry, Taylor spent four years working in Washington, D.C., first as a strategist for a variety of policy and regulatory reform efforts, and then as communications director for National Journal, a highly respected national media organization. She is also a veteran of several high-profile political campaigns and has appeared as a commentator on MSNBC, Fox News, CNBC, PBS, and NPR. Taylor first became involved in drug policy reform 20 years ago with an internship at DRCNet, now known as StoptheDrugWar.org.

Links to guest’s social media:

Links and Mentions:

Show Credits:

This episode was hosted by Lewis Goldberg and Anne Donohoe of KCSA Strategic Communications.

Special thanks to our Producer Nick Opich and Program Director Shea Gunther at Marijuana Today

You can learn more about how KCSA Cannabis can help your cannabiz by visiting www.kcsa-cannabis.com or emailing greenrush@kcsa.com. You can also connect with us via our social channels:

Twitter / Instagram: @KCSA_Cannabis

LinkedIn: https://www.linkedin.com/company/green-rush-comms/

Facebook:https://www.facebook.com/KCSACannabiz/

YouTube: https://www.youtube.com/channel/UCuEQkvdjpUnPyhF59wxseqw?disable_polymer=true

 

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