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Hershel Gerson, CEO and Managing Director of Ello Capital

Hershel Gerson, CEO and Managing Director of Ello Capital is this week’s guest on The Green Rush! Started in Summer 2019, Ello is an investment bank and M&A advisory firm focused on empowering client growth and strategic thinking throughout every stage of the cannabis industry life cycle.

Our hosts will sit down with Hershel to discuss Ello Capital’s recent analysis on the cash position of public MSOs which has caused a stir within the industry. We’ll dive into the weeds of how Ello conducted its analysis, why access to capital remains the biggest challenge facing operators in the cannabis industry and whether we can reasonably expect new regulations that will remove the capital hurdles facing Canadian LPs and U.S. MSOs.

We’ll also chat with Hershel about his background in private equity and M&A and what drew him to the burgeoning cannabis industry. Hershel has his finger on the pulse of the capital side of the industry, so this won’t be an episode you’ll want to miss.

Don’t sit back, lean forward and enjoy!

Hershel Gerson, CEO and Managing Director of Ello Capital

Hershel has over 20 years of success in Investment Banking, M&A and Private Equity. He has successfully advised and closed over 55 transactions for private equity and corporate clients with a total value exceeding $30 billion. His ability to advise across a broad range of strategic matters – including leveraged finance, mergers and acquisitions, initial public offerings, private placements, project finance, and general advisory assignments – has allowed him to build long-standing, trusted relationships with clients. He has previous deal experience across industry verticals that include retail and consumer, TMT, energy, real estate and healthcare.

Previously, Hershel led Macquarie Capital’s Consumer Coverage efforts focused on the food, beverage, H.P.C. and restaurant sectors. Prior, he led M&A efforts at Causeforce, bringing capital to consolidate the endurance event space with a focus on raising money for cancer research. He also held leadership roles at BNP Paribas as West Coast Team Leader and Credit Suisse as Head of West Coast Retail and Consumer coverage.

Links and mentions in the show

Links to the guest’s company and social media accounts

Show Credits:

This episode was hosted by Lewis Goldberg and Anne Donohoe of KCSA Strategic Communications.

Special thanks to our Executive Producer Nick Opich and Program Director Shea Gunther.

You can learn more about how KCSA Cannabis can help your cannabiz by visiting www.kcsa-cannabis.com or emailing greenrush@kcsa.com. You can also connect with us via our social channels:

Twitter: @The_GreenRush 

Instagram: @thegreenrush_podcast

LinkedIn: https://www.linkedin.com/company/thegreenrushpodcast/ 

Facebook: https://www.facebook.com/TheGreenRushPodcast/ 

YouTube: http²s://www.youtube.com/channel/UCuEQkvdjpUnPyhF59wxseqw?disable_polymer=true

Todd Fromer, Managing Partner at KCSA Strategic Communications

Todd Fromer, Managing Partner at KCSA Strategic Communications is this week’s guest on The Green Rush! As we’ve regularly discussed on the podcast, over the past 5 years KCSA has established itself as the leading public and investor relations firm serving the cannabis industry and Todd has been a major catalyst in that practice. Todd manages KCSA’s investor relations practice and has been working in the IR field for more than 20 years.  

Recently, KCSA fielded a survey gauging retail and institutional investor sentiment and exposure to the cannabis industry and the results were really interesting.  It turns out average investors are buying a lot of cannabis stocks and plan on holding them for a long time. Lewis and Anne dive into the survey data with Todd to analyze some of the key findings, what Todd sees as the parallels between the cannabis industry and the tech bubble and how Todd counsels his investor relations clients on navigating the public markets.  

If you have a real interest in the investing side of the cannabis business, if you own any stocks in this industry, or if you “get” why this podcast is called The Green Rush then this is the episode for you.

Don’t sit back, lean forward.

Todd is a Managing Partner at KCSA and oversees the firm’s investor relations practice. Todd specializes in the implementation of proactive investor relations programs for public companies, including crisis communications and IPOs. He has led successful corporate communications campaigns for more than 100 micro- and small-cap companies and has provided strategic communications counsel to hundreds of C-level executives. Todd has been the recipient of the Silver Anvil award and The IABC Ace Award for Business Communications. He holds a bachelor’s degree in business from Hofstra University. In is free time, Todd is a songwriter and plays lead guitar in a blues band.

Links to guest’s social media:

Links and Mentions:

Show Credits:

This episode was hosted by Lewis Goldberg and Anne Donohoe of KCSA Strategic Communications.

Special thanks to our Executive Producer Nick Opich and Program Director Shea Gunther at Marijuana Today

You can learn more about how KCSA Cannabis can help your cannabiz by visiting www.kcsa-cannabis.com or emailing greenrush@kcsa.com. You can also connect with us via our social channels:

Twitter: @The_GreenRush

Instagram: @thegreenrush_podcast

LinkedIn: https://www.linkedin.com/company/thegreenrushpodcast/

Facebook: https://www.facebook.com/TheGreenRushPodcast/

YouTube: https://www.youtube.com/channel/UCuEQkvdjpUnPyhF59wxseqw?disable_polymer=true

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