Ted Lichtenberger, the CEO of Flower Co. Flower is this week’s guest on The Green. Flower Co. is a “Big Box Retailer of Cannabis” that is bringing wholesale cannabis prices to consumers. With delivery increasingly becoming a critical access point for cannabis patients and consumers to obtain the plant, we want to speak with Ted about the issues around delivery in California and how the company is working with its drivers to ensure safe and timely transport of its products.
Ted will also chat with our hosts about why he thinks Flower’s business model is suited to thrive in the modern cannabis economy, what he is seeing from consumer behavior in the California cannabis market and how his background at McKinsey has prepared him for success in the cannabis industry.
Don’t sit back, lean forward and enjoy!
Ted Lichtenberger, Co-Founder & CEO
Ted is a serial entrepreneur whose most recent endeavor, FLOWER CO., has helped him deepen his connection to the beauty and nature of Humboldt County. As CEO of this startup, he feels carrying the integrity and legacy of Emerald Triangle’s textured past into the new era of cannabis is of utmost importance. At FLOWER CO., Ted brings his multifaceted background to everything from fundraising and brand partnerships to customer acquisition and hiring team members. His expertise in operations and structure has allowed FLOWER CO., to break into the largest legal cannabis market in the world with a fresh business model.
Links and mentions in the show
Links to the guest’s company and social media accounts
- Instagram: https://www.instagram.com/flowercompany/
This episode was hosted by Lewis Goldberg of KCSA Strategic Communications.
Special thanks to our Executive Producer Nick Opich and Program Director Shea Gunther at Marijuana Today
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