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Tag Archives | edibles

Bob Luciano – Founder of Mr. Natural

Bob Luciano, the founder of the popular California cannabis brand Mr. Natural – is this week’s guest on The Green Rush! Mr. Natural brand is one of the longest standing and most successful cannabis brands in California, having won the first High Times Cannabis Cup in 2010. Since then, Bob has grown the company into a major player in the California marketplace and eventually caught the eye of Scott Dowty at Australis Capital which acquired the Mr. Natural brand in 2018.

In addition to his work with the Mr. Natural brand, Bob is a 100% disabled veteran with PTSD and has been a strong advocate for the medical use of cannabis for veterans. Bob continues his pursuit to cultivate strains specifically for PTSD, chronic illness and pain to enable other veterans to gain relief. Bob has actively worked with the Veterans Administration since 1972 to educate others on cannabis and its use for treating PTS.

In this week’s conversation, Anne is joined by Nick Opich to chat with Bob about his cannabis roots, the origins of the Mr. Natural brand and his work with the VA to bring medicinal cannabis to our veterans. Bob provides great insight into how he honed his unique growing techniques and why he never thought cannabis would be legalized in the U.S. during his lifetime.  

At a time where the medicinal benefits of cannabis and its influence in treating our veterans can be quickly forgotten, it was refreshing to chat with Bob about how this plant truly helps our men and women of the military.  

Don’t sit back, lean forward and enjoy!

Bob Luciano – Founder of Mr. Natural

A Vietnam veteran, Bob “Natural” Luciano’s continued cultivation of high-quality strains offers relief for people suffering from post-traumatic stress (PTS), chronic illness and pain. During his military service, Bob and many of his compatriots discovered the therapeutic benefits of cannabis. When he returned home, Bob discovered access to cannabis, the only viable treatment for his ailments, was no longer available to him. This launched Bob’s lifelong mission to educate and advocate for medicinal cannabis.

A 100% disabled veteran with PTS, Bob has been a strong advocate for the medical use of cannabis for veterans. Advocacy and growing cannabis in a culture predisposed to view cannabis negatively was a constant challenge. Bob continues his pursuit to cultivate strains specifically for PTS, chronic illness and pain to enable other veterans to gain relief. Bob has actively worked with the Veterans Administration since 1972 to educate others on cannabis and its use for treating PTS.

Links to guest’s social media:

Links and Mentions:

Show Credits:

This episode was hosted by Nick Opich and Anne Donohoe of KCSA Strategic Communications.

Special thanks to our Program Director Shea Gunther at Marijuana Today

You can learn more about how KCSA Cannabis can help your cannabiz by visiting www.kcsa-cannabis.com or emailing greenrush@kcsa.com. You can also connect with us via our social channels:

Twitter: @The_GreenRush

Instagram: @thegreenrush_podcast

LinkedIn: https://www.linkedin.com/company/thegreenrushpodcast/

Facebook: https://www.facebook.com/TheGreenRushPodcast/

YouTube: https://www.youtube.com/channel/UCuEQkvdjpUnPyhF59wxseqw?disable_polymer=true

Everett Knight – Executive Vice President of Strategy and Investments for Valens GroWorks

Everett Knight – the Executive Vice President of Strategy and Investments for Valens GroWorks is this week’s guest on The Green Rush! Valens is the largest third-party extraction company in Canada. They work with most of the big LPs in Canada like Canopy, Tilray, TGOD and Organigram and their business continues to boom. The company also recently published a study on the Future of Cannabis in Canada (linked below) and provides valuable insights into the demands and trends in cannabis consumption, straight from Canadian consumers.

In this week’s conversation, Anne and Lewis chat with Everett about the company has been able to achieve these major partnerships and notoriety in the space despite not having a consumer-facing brand, how the company works with its major LP partners to deliver unique products, what Valen has planned for the future as both medical and recreational markets continue to grow around the world and how the Company is preparing for October 2019 which will open up new products for Candian consumers to choose from including edibles, oils and extracts.

Everett is truly one of the brightest young minds in the cannabis industry and his insights into the nascent oils and extracts space is something that every Green Rush listener is sure to enjoy.

Don’t sit back, lean forward.

Everett Knight, Executive Vice President, Strategy & Investments at Valens GroWorks

Mr. Knight is Executive Vice President of Strategy & Investments where he oversees corporate strategy including mergers & acquisitions, marketing, & investor relations. Mr. Knight is known across the cannabis space for his expertise and thought leadership where he has been involved with working, analyzing, lobbying, investing, advising, & consulting throughout the cannabis value chain. Previous to Valens, Mr. Knight was a portfolio manager at Matco Financial Inc where he ran the Small Cap Fund and launched the first long only institutional Cannabis Fund in Canada and led them both become the top performing funds in their corresponding categories. He has toured over 85 facilities worldwide and analyzed over 1200+ cannabis globally where he accumulated a thorough understanding of the industry, regulations, subsectors, and the companies involved in this fast-growing space. His focus in the cannabis industry has shifted in recent years to developing a specialty in extraction, testing, formulation, & value-added products. Mr. Knight has spoken at 150+ cannabis events across the globe including trade shows, corporate conferences, investor events, government forums, and legal/regulatory debates.

Links to guest’s social media:

Links and Mentions:

Show Credits:

This episode was hosted by Lewis Goldberg and Anne Donohoe of KCSA Strategic Communications.

Special thanks to our Executive Producer Nick Opich and Program Director Shea Gunther at Marijuana Today

You can learn more about how KCSA Cannabis can help your cannabiz by visiting www.kcsa-cannabis.com or emailing greenrush@kcsa.com. You can also connect with us via our social channels:

Twitter: @The_GreenRush

Instagram: @thegreenrush_podcast

LinkedIn: https://www.linkedin.com/company/thegreenrushpodcast/

Facebook: https://www.facebook.com/TheGreenRushPodcast/

YouTube: https://www.youtube.com/channel/UCuEQkvdjpUnPyhF59wxseqw?disable_polymer=true

An Unregulated Interview with Willie Wonka

This week on the Green Rush, we wanted to take a step back in our look at the cannabis industry. For nearly 80 episodes, we’ve talked with some of the most influential leaders shaping the future of legal cannabis. But for this week, we decided to further explore what many in the industry refer to as the “grey market” – or the business of the industry that operates outside of the legal regulations within their country or state.

According to most projections, marijuana is almost a 100 billion dollar industry annually, both legal and illicit. Yet despite the emergence of a strong international legal medical market and an ever-expanding adult use market, only about 15 billion dollars of that 100 billion comes from legal sales.

To help explore this side of the industry, we were able to secure an interview this week with a guest who is regarded as one of the best artisanal small-batch marijuana edibles bakers in the country. Because he lives and works in a state where adult use marijuana isn’t quite yet legal, we’ve taken the steps today to filter and anonymize his voice.

What follows is a conversation that looks at the challenges a small business owner faces when trying to become a regulated company, the lucrativity of operating outside of the legal cannabis space, the growing popularity of infused meals and dinner parties and how underground edibles dealers market and build customer loyalty.

This is truly a must listen to episode, so don’t sit back, lean forward. Now onto the chat with the chocolatier who we affectionately call Willie Wonka.

Show Credits:

This episode was hosted by Anne Donohoe and Lewis Goldberg of KCSA Strategic Communications.

Special thanks to our Producer Nick Opich and Program Director Shea Gunther at Marijuana Today

You can learn more about how KCSA Cannabis can help your cannabiz by visiting www.kcsa-cannabis.com or emailing greenrush@kcsa.com. You can also connect with us via our social channels:

Twitter: @The_GreenRush

Instagram: @thegreenrush_podcast

LinkedIn: https://www.linkedin.com/company/thegreenrushpodcast/

Facebook: https://www.facebook.com/TheGreenRushPodcast/

YouTube: https://www.youtube.com/channel/UCuEQkvdjpUnPyhF59wxseqw?disable_polymer=true

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