This week on the Green Rush, we wanted to take a step back in our look at the cannabis industry. For nearly 80 episodes, we’ve talked with some of the most influential leaders shaping the future of legal cannabis. But for this week, we decided to further explore what many in the industry refer to as the “grey market” – or the business of the industry that operates outside of the legal regulations within their country or state.
According to most projections, marijuana is almost a 100 billion dollar industry annually, both legal and illicit. Yet despite the emergence of a strong international legal medical market and an ever-expanding adult use market, only about 15 billion dollars of that 100 billion comes from legal sales.
To help explore this side of the industry, we were able to secure an interview this week with a guest who is regarded as one of the best artisanal small-batch marijuana edibles bakers in the country. Because he lives and works in a state where adult use marijuana isn’t quite yet legal, we’ve taken the steps today to filter and anonymize his voice.
What follows is a conversation that looks at the challenges a small business owner faces when trying to become a regulated company, the lucrativity of operating outside of the legal cannabis space, the growing popularity of infused meals and dinner parties and how underground edibles dealers market and build customer loyalty.
This is truly a must listen to episode, so don’t sit back, lean forward. Now onto the chat with the chocolatier who we affectionately call Willie Wonka.
This episode was hosted by Anne Donohoe and Lewis Goldberg of KCSA Strategic Communications.
Special thanks to our Producer Nick Opich and Program Director Shea Gunther at Marijuana Today
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