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An Unregulated Interview with Willie Wonka

This week on the Green Rush, we wanted to take a step back in our look at the cannabis industry. For nearly 80 episodes, we’ve talked with some of the most influential leaders shaping the future of legal cannabis. But for this week, we decided to further explore what many in the industry refer to as the “grey market” – or the business of the industry that operates outside of the legal regulations within their country or state.

According to most projections, marijuana is almost a 100 billion dollar industry annually, both legal and illicit. Yet despite the emergence of a strong international legal medical market and an ever-expanding adult use market, only about 15 billion dollars of that 100 billion comes from legal sales.

To help explore this side of the industry, we were able to secure an interview this week with a guest who is regarded as one of the best artisanal small-batch marijuana edibles bakers in the country. Because he lives and works in a state where adult use marijuana isn’t quite yet legal, we’ve taken the steps today to filter and anonymize his voice.

What follows is a conversation that looks at the challenges a small business owner faces when trying to become a regulated company, the lucrativity of operating outside of the legal cannabis space, the growing popularity of infused meals and dinner parties and how underground edibles dealers market and build customer loyalty.

This is truly a must listen to episode, so don’t sit back, lean forward. Now onto the chat with the chocolatier who we affectionately call Willie Wonka.

Show Credits:

This episode was hosted by Anne Donohoe and Lewis Goldberg of KCSA Strategic Communications.

Special thanks to our Producer Nick Opich and Program Director Shea Gunther at Marijuana Today

You can learn more about how KCSA Cannabis can help your cannabiz by visiting www.kcsa-cannabis.com or emailing greenrush@kcsa.com. You can also connect with us via our social channels:

Twitter: @The_GreenRush

Instagram: @thegreenrush_podcast

LinkedIn: https://www.linkedin.com/company/thegreenrushpodcast/

Facebook: https://www.facebook.com/TheGreenRushPodcast/

YouTube: https://www.youtube.com/channel/UCuEQkvdjpUnPyhF59wxseqw?disable_polymer=true

Kashif Shan, CEO and Founder of Folium Biosciences

Kashif Shan, CEO and founder of Folium Biosciences, the largest vertically integrated producer, manufacturer and distributor of hemp-derived phytocannabinoinds, is this week’s guest on the Green Rush!

With the passage of the Farm Bill in 2018, hemp and CBD is now 100% legal so Anne and Lewis sat down with Kashif to get an overview of the current state of the CBD space, the future growth market for hemp derived CBD and when we may see big box retailers take a bigger step into the CBD marketplace. In addition to touching on the overall industry, Kashif provides our listeners an in-depth look at the inception and growth of Folium Biosciences, how the company plans to use the funds it received from a recent investment by Australis Capital, what Folium’s R&D department is working on right now and the story of how Kashif let his conservative parents know he was working in the cannabis industry.

This week’s conversation is sure to be a treat for those who are interested in learning more about the CBD space. So sit back and enjoy!

Kashif Shan is the Founder and CEO of Folium Biosciences. Kashif has spent over 20 years as a High Technology Executive across a range of fields where he oversaw Finance, Facilities, and HR. Kashif founded Folium Biosciences in 2014 and has helped grow the company to become the global leader in non-psychoactive cannabinoids and employs over 250 people. Prior to entering the cannabis space, Kashif was the Founder of Equus Capital, a real estate investment company.

Links to guest’s social media:

Links and Mentions:

Show Credits:

This episode was hosted by Lewis Goldberg and Anne Donohoe of KCSA Strategic Communications.

Special thanks to our Producer Nick Opich and Program Director Shea Gunther at Marijuana Today

You can learn more about how KCSA Cannabis can help your cannabiz by visiting www.kcsa-cannabis.com or emailing greenrush@kcsa.com. You can also connect with us via our social channels:

Twitter / Instagram: @KCSA_Cannabis

LinkedIn: https://www.linkedin.com/company/green-rush-comms/

Facebook:https://www.facebook.com/KCSACannabiz/

YouTube: https://www.youtube.com/channel/UCuEQkvdjpUnPyhF59wxseqw?disable_polymer=true

 

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