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Tag Archives | small business owner

An Unregulated Interview with Willie Wonka

This week on the Green Rush, we wanted to take a step back in our look at the cannabis industry. For nearly 80 episodes, we’ve talked with some of the most influential leaders shaping the future of legal cannabis. But for this week, we decided to further explore what many in the industry refer to as the “grey market” – or the business of the industry that operates outside of the legal regulations within their country or state.

According to most projections, marijuana is almost a 100 billion dollar industry annually, both legal and illicit. Yet despite the emergence of a strong international legal medical market and an ever-expanding adult use market, only about 15 billion dollars of that 100 billion comes from legal sales.

To help explore this side of the industry, we were able to secure an interview this week with a guest who is regarded as one of the best artisanal small-batch marijuana edibles bakers in the country. Because he lives and works in a state where adult use marijuana isn’t quite yet legal, we’ve taken the steps today to filter and anonymize his voice.

What follows is a conversation that looks at the challenges a small business owner faces when trying to become a regulated company, the lucrativity of operating outside of the legal cannabis space, the growing popularity of infused meals and dinner parties and how underground edibles dealers market and build customer loyalty.

This is truly a must listen to episode, so don’t sit back, lean forward. Now onto the chat with the chocolatier who we affectionately call Willie Wonka.

Show Credits:

This episode was hosted by Anne Donohoe and Lewis Goldberg of KCSA Strategic Communications.

Special thanks to our Producer Nick Opich and Program Director Shea Gunther at Marijuana Today

You can learn more about how KCSA Cannabis can help your cannabiz by visiting www.kcsa-cannabis.com or emailing greenrush@kcsa.com. You can also connect with us via our social channels:

Twitter: @The_GreenRush

Instagram: @thegreenrush_podcast

LinkedIn: https://www.linkedin.com/company/thegreenrushpodcast/

Facebook: https://www.facebook.com/TheGreenRushPodcast/

YouTube: https://www.youtube.com/channel/UCuEQkvdjpUnPyhF59wxseqw?disable_polymer=true

Keith Stephenson, CEO and founder of Purple Heart Patient Center

Keith Stephenson, CEO and founder of Purple Heart Patient Center in Oakland, is this week’s guest on The Green Rush. Keith was the first African American in the United States to run a medical cannabis dispensary. He’s the founder and CEO of Purple Heart Patient Center in Oakland, California. He started the dispensary 11 years ago and now he’s serving 10,000 patients a month. He implemented lab testing so rigorous that it exceeds the standards of Oregon and Washington. He was appointed to the California Cannabis Commission Advisory Panel, where he advises the state on regulations protecting consumer health and safety.

In this week’s conversation, Lewis and Anne chat with Keith about being a pioneering small business owner in the cannabis space for nearly three decades and how the industry has evolved around him during that time. They also touch on the issues of social justice and equity and the difficulties facing mom and pop shops in an industry that is increasingly being overrun by larger, corporate interests.

For listeners interested in the history of the California cannabis marketplace, the delivery lawsuit taking place in the state and the role of social justice and equity in shaping the industry than you’ll love this interview. So don’t sit back, lean forward and enjoy!  

Keith Stephenson, CEO and founder of Purple Heart Patient Center

Keith Stephenson is a statewide resource on cannabis and has been recognized by the California State Legislature as a subject matter expert, and has been appointed to the State of California’s Cannabis Advisory Committee under the Bureau of Cannabis Control (BCC). This 22- person committee advises BCC and other licensing authorities on the development of regulations that help protect health and safety and reduce the illegal market for cannabis.

After experiencing the health benefits of using cannabis for work related injuries and complications from arthritis, Keith Stephenson launched Purple Heart in 2006. Using a combination of Mr. Stephenson’s operational expertise acquired from a 15-year stint at United Airlines, and more than 30 years of experience in the cannabis space, Purple Heart is now the longest operating cannabis retailer in Oakland. Mr. Stephenson is the first African American to operate a licensed cannabis business in America. Mr. Stephenson has served two terms on the City of Oakland’s Measure to Tax and Regulate Adult Cannabis, which was the precursor to California Prop 19.

Links to guest’s social media:

Links and Mentions:

Show Credits:

This episode was hosted by Anne Donohoe and Lewis Goldberg of KCSA Strategic Communications.

Special thanks to our Producer Nick Opich and Program Director Shea Gunther at Marijuana Today

You can learn more about how KCSA Cannabis can help your cannabiz by visiting www.kcsa-cannabis.com or emailing greenrush@kcsa.com. You can also connect with us via our social channels:

Twitter: @The_GreenRush

Instagram: @thegreenrush_podcast

LinkedIn: https://www.linkedin.com/company/thegreenrushpodcast/

Facebook: https://www.facebook.com/TheGreenRushPodcast/

YouTube: https://www.youtube.com/channel/UCuEQkvdjpUnPyhF59wxseqw?disable_polymer=true

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