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Welcome to the Green Rush, a KCSA Strategic Communications Production, a weekly conversation at the intersection of cannabis, psychedelics, the capital markets and culture. 

This week Anne Donohoe and Nick Opich are joined by Bethany Gomez, Managing Director and Co-Founder of Brightfield Group, a leading consumer insights and market intelligence SaaS platform for Cannabis, CBD and the emerging wellness industries. 

In this episode Anne and Nick sat down with Bethany to discuss the importance of market research in the cannabis space and how to successfully leverage client use data. Bethany also explains how understanding cannabis consumers and aligning with their cultural identity is the key to building a successful cannabis brand. She also discusses Brightfield’s Evergi wellness platform, which combines consumer insights, social listening, expert analysis, and more.

So sit back and enjoy our conversation with Managing Director and Co-Founder of Brightfield Group, Bethany Gomez. 

Links and mentions in the show

• https://www.brightfieldgroup.com/
• https://evergi.com/

Links to the guest’s company and social media accounts

• Bethany Gomez’s LinkedIn: https://www.linkedin.com/in/bethanymurphygomez
• Brightfield Group’s Twitter: https://twitter.com/brightfieldgrp/status/1047213057619976192
• Brightfield Group’s LinkedIn: https://www.linkedin.com/company/brightfield-group

Show Credits:

This episode was hosted by Anne Donohoe and Nick Opich of KCSA Strategic Communications. 

Special thanks to our Program Director Shea Gunther.

This episode of The GreenRush is brought to you by Heffernan Insurance Brokers

You can learn more about how KCSA Cannabis can help your cannabiz by visiting www.kcsa.com or emailing greenrush@kcsa.com. You can also connect with us via our social channels:

Twitter: @The_GreenRush 

Instagram: @thegreenrush_podcast

LinkedIn: https://www.linkedin.com/company/thegreenrushpodcast/ 

Facebook: https://www.facebook.com/TheGreenRushPodcast/ 

YouTube: https://www.youtube.com/channel/UCuEQkvdjpUnPyhF59wxseqw?disable_polymer=true