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Welcome to the Green Rush, a KCSA Strategic Communications Production, a weekly conversation at the intersection of cannabis, psychedelics, the capital markets and culture. 

This week our hosts Anne Donohoe and Nick Opich are joined by the incomparable Betty Aldworth, Director of Communications and Marketing for MAPS. An activist and advocate since her first anti-nukes demonstration as a pre-teen, Betty has spent the last two decades as one of the leading voices around restorative justice and drug policy reform advocating for safety, justice and education within the cannabis and psychedelics industries. 

In this conversation Anne and Nick sat down with Betty to discuss why advocacy for marginalized groups is a core part of who she is, the important intersection of marketing and messaging that shapes these industries, what types of reform she would implement if she were Biden’s Drug Czar and what’s coming down the pipeline at MAPS. 

The group also discussed the Psychedelic Science 2023 conference taking place this June in Denver, CO and what attendees can expect from the world’s largest gathering of the psychedelics community. For those interested in attending, be sure to use our discount code KCSA15 to get an additional 15% discount on your ticket. 

And as a special treat, this discussion included our first ever surprise call-in where a special guest phoned into our recording to ask Betty some additional questions about her work!    

So sit back and enjoy our conversation with Betty Aldworth, Director of Communications and Marketing at MAPS. 

Links and mentions in the show

• https://maps.org/ 
• https://psychedelicscience.org/

Links to the guest’s company and social media accounts

• Betty Aldworth’s LinkedIn: https://www.linkedin.com/in/bettyaldworth/ 
• Betty Aldworth’s Website: https://bettyaldworth.com/ 
• Betty Aldworth’s Instagram: https://www.instagram.com/bettyaldworth/ 

Show Credits:

This episode was hosted by Anne Donohoe and Nick Opich of KCSA Strategic Communications. 

Special thanks to our Program Director Shea Gunther.

This episode of The GreenRush is brought to you by Heffernan Insurance Brokers

You can learn more about how KCSA Cannabis can help your cannabiz by visiting www.kcsa.com or emailing greenrush@kcsa.com. You can also connect with us via our social channels:

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