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Kris Krane, Co-Founder and President of 4Front Ventures, is back on The Green Rush to chat with Lewis and Anne about how the COVID-19 crisis is affecting the cannabis industry. A longtime advocate turned executive, Kris has been the front lines advancing the space forward. In addition to his work at 4Front, Kris is also a Senior Contributor with Forbes looking at the investment and operational advancements of the cannabis industry. 

With the COVID-19 crisis paralyzing the globe, Lewis and Anne turned to Kris to get his incredibly valuable insights into the health and economic impact the pandemic is having on the global markets and the overall space. As part of the conversation, Kris, runs through some of his key points in his most recent Forbes column that looked at how severe the impact the coronavirus will be on the cannabis industry. This conversation looks at the “essential service” designation cannabis businesses have received, why he believes cannabis operators deserve to be part of the federal stimulus plan and how this crisis could accelerate the relaxing of regulations facing the industry around staffing, delivery and the imprisonment of non-violent drug offenders. 

The COVID-19 crisis is one that is impossible to ignore and for those interested in learning how the cannabis industry is navigating these troubling times, this is an episode you will not want to miss. 

So don’t sit back, lean forward and enjoy! 

Kris Krane, Co-Founder and President of 4Front Ventures and Mission Dispensaries

Having founded 4Front Advisors in 2011, Kris now serves as president of 4Front. Prior to forming 4Front, Kris served as director of client services for CannBe, a pioneer in developing best practices within the medical cannabis industry. Kris has dedicated his career to reforming the nation’s misguided drug policies, having served as associate director of NORML from 2000 to 2005 and executive director of Students for Sensible Drug Policy from 2006 to 2009. He currently serves on the National Cannabis Industry Association board of directors and pens a column about the cannabis industry for Forbes.

Links and mentions in the show

• 4Front website: https://4frontfamily.com/  
• Kris Krane’s Forbes column: https://www.forbes.com/sites/kriskrane
• Kris’s article on COVID-19 and cannabis: https://www.forbes.com/sites/kriskrane/2020/03/18/how-the-coronavirus-pandemic-will-affect-the-cannabis-industry

Links to the guest’s company and social media accounts

• Kris Krane Twitter: https://twitter.com/kranewreck 
• Kris Krane LinkedIn: https://www.linkedin.com/in/kriskrane/ 

Show Credits:

This episode was hosted by Anne Donohoe and Lewis Goldberg of KCSA Strategic Communications.

Special thanks to our Executive Producer Nick Opich and Program Director Shea Gunther.

You can learn more about how KCSA Cannabis can help your cannabiz by visiting www.kcsa-cannabis.com or emailing greenrush@kcsa.com. You can also connect with us via our social channels:

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