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This week on the Green Rush, our hosts talk with the most well-known name in cannabis media in Ricardo Baca, the Founder and first marijuana editor for The Cannabist. Back in 2013, when The Cannabist first launched, Ricardo became an instant celebrity with outlets like The Colbert Report and The New York Times covering his appointment as the first cannabis editor at a major American newspaper, The Denver Post. During their conversation, Lewis and Anne chat with Ricardo about this vault into cannabis fame as well as the documentary Rolling Papers, which covered his work at the The Denver Post, how cannabis becoming more synonymous with mainstream culture and why Ricardo thinks 2018 will be the “year we figure out social cannabis consumption.”